What Is Site Audit And How To Use It
The doctor is in and it’s time for a checkup.
That is, a SEO checkup.
No matter how good the website is optimized, there are still going to be certain bugs that need to be solved.
This may involve technological SEO problems, slow page speed, redundant content, broken connections, or something else that could impede all the traffic (and conversions) that your website needs from having.
The first move in finding any website challenges that you might have is undertaking a site audit.
Here’s why you should periodically inspect the platform and how to do a thorough site audit the best way.
Why You Need A Site Audit
To detect a broad variety of website concerns, a site audit is conducted. It decides if the website is fully designed for traffic from search engines, has some missing files or connections, loads easily, is user-friendly, and has top-notch content.
It is necessary to perform routine site audits and, while your site can still attract traffic, you want to make sure it meets its maximum potential. A plateau or even a drop in traffic, or a decrease in conversions, may mean not fixing these problems.
SEO is an active effort requiring the continual testing and optimization of your website. To ensure that your site (or the site of your client) is still set up for SEO success, add daily site audits to your operation.
How Do You Perform An Audit Of A Site?
It is a lot of labor to perform a manual site audit. Even for seasoned SEO professionals, it is no cakewalk to perform a site audit, particularly for older, larger websites. An audit tool becomes completely important when you get through thousands, tens of thousands, or hundreds of thousands of pages and services on a website, but they also need to be a manual aspect for a successful audit.
Fortunately, in order to make website audits much simpler, there are many SEO instruments available.
1. Choose A Platform For Web Audit
We have our own Website Audit tool, but since we first began, a number of apps have come up. Ahrefs has its own version, SEM Rush has its own auditor, and then there are some more niche-specific resources like Screaming Frog and Sitebulb that offer audit services exclusively.
All of these instruments are luxury (paid) SEO equipment, but they have the greatest reputation for being comprehensive, precise, easy-to-use, and comprehensive. In terms of capability and reliability, it is necessary to bear in mind that the gap between a free site audit tool and a premium edition is huge.
These tools for site audit allow you to:
- For any technological Issues, check your website
- Identify SEO problems on-page and off-page
- Check for broken files and internal or external connections
- Discover bad or repeat material
- Assess page bugs, difficulties with the page loading speed, and pages blocked by robots.txt
- Generate a checklist of issues to tackle
The easiest way to find any website problems and produce a report of issues that need to be addressed is by using an SEO tool (or several).
For both of the tools, we suggest signing up for a free trial to decide which platform is right for you.
2. Via The Site Audit App, Run The Website Url
You will have the opportunity to type your website URL into the site-auditor until you have selected a premium SEO tool.
To produce a detailed summary of all website problems, the site-auditor can crawl the website. In how they show the outcomes, every instrument is a little different.
This makes it easier for you to determine what needs to be done and as you move along, cross things off.
You will check the problems by group until you have this report.
Below, in the site audit, we have broken down each key group of possible website problems and what to look for.
3. Finding Technological Errors
For most individuals who hear “SEO audit,” it is usually technological difficulties that come to mind.
Both of these problems can affect SEO, but even though you do not emphasize SEO for your website, it can also allow the site to function more efficiently and be more user-friendly by solving the technological problems.
That’s why it’s important to perform site audits on a regular basis for ALL website operators.
A list of technical issues that need to be corrected on your site will be created by your Site Auditor tool. This may include:
- Crawl errors: These occur when pages that cannot be crawled by search engine bots are detected by the tool.
- HTTPS status: This specifies if the SSL certificate of your domain is up-to-date (i.e. “http://” vs “https://”) and if it is secure for users to access your web.
- XML sitemap status: In essence, the XML sitemap is a map for search engine crawlers. This decides whether the sitemap is correctly formatted, whether all new pages are used, etc.
- Load times for blogs and pages: Find out whether the site and pages load easily (or slowly). Slow load speed can hinder the experience of users
- Mobile friendliness: Do you have access to your website via mobile devices? Are there any difficulties with bugs or accessibility?
- Missing links: Make sure that all images on your website show up correctly and do not show a broken connection
- Robots.txt file: This tests whether all the pages are properly indexed (and if the pages you don’t want to index aren’t indexed)
- Broken connections: Discovering some internal or external links is “broken” (i.e. users are not available or the website to which it refers no longer exists)
Most of these technical challenges are easy to tackle either on your own or with the assistance of a web developer or SEO specialist.
Even crossing a couple of these mistakes off your list will greatly boost the online visibility and user-friendliness of your website.
4. Identifying Seo Problems
Undeniably, there is considerable variation in what “technical problems” can be considered. “SEO issues on-page” and “SEO problems off-page”. In reality, in one way or another, all of these issues will impact SEO.
Here, in order to include something not covered in the technical portion of the site audit, we use the SEO group. These are the items most often associated with SEO versus a regular audit of the website.
In an SEO audit, common issues found include:
- Duplicate, short, lengthy, or absent marks for titles
- Duplicate meta definitions, short, lengthy, or absent
- Alt text or title text absent or redundant picture
- Missing Google Analytics code
- The presence or lack of headings for H2, H3, etc.
- Lost or wrong microdata from schema.org
External non-optimized connections and anchor text
The site inspector will decide which concerns need to be dealt with and how. This could entail rewriting the titles of your page, writing longer Meta explanations, inserting H2s, and more.
While apparently trivial, all these problems will play a role in the SEO of your web. You would also want to make sure that by including them in your title tags, Meta definition, etc., you accurately target your focus keywords.
Any tools for web audit will also scan for cannibalization of keywords. This will let you know whether on several sites you are targeting the same keyword, thereby hindering your ranking skills. Contact a trustworthy SEO specialist for assistance if you have any difficulties with identifying and solving SEO problems.
5. Build And UX Evaluate
Many SEO site audit tools can evaluate the architecture and general user-friendliness of your website (UX). When it comes to how people communicate with the website, how you interact with the client while on the page (i.e. using live chat or text activating the app on your website), how long they spend on your website, and if they turn to pay clients, all of these are important.
Components such as Web Navigation and Page Depth can demonstrate when it is convenient to use your site and how easy it is to find content about your site for them. It is advised, for example, that the bulk of the content be accessible from the homepage within 3 clicks.
Made it easy to find what consumers are searching for
If the interface on your site uses ambiguous words, content is heavily hidden on your page, or your architecture is clunky all-in-all, it will make for a bad user experience. Before ever making a transaction or filling out a questionnaire, this can frustrate people, making them abandon the website.
To identify some architecture and UX concerns, perform a web audit. To customize the platform for conversions, you should collaborate with a UX professional or web designer.
6. Assess Material On Website
Quite an essential component of SEO is providing excellent content, as well as actually converting visitors to the website. It is not a position for corners to be broken.
A comprehensive web analysis will decide which pages are rated with the keywords of emphasis and which pages will not be ranked at all. Any pages that have superficial content or ‘duplicate’ content would also be found.
Duplicate content refers to content that might be too close on the website to another piece of content.
Ideally, every article on the website will have a similar function, so it will be written to complement the content on other sites.
As an indicator that the content will not be especially useful to consumers or that the webmaster has not taken the time to write original content, Google can see repeat content.
For SEO content, some best practices include:
- The material adheres to the mission and intent of the overall page
- Concise and supportive material for consumers
- Content has well-researched keywords matching the purpose of the quest
- According to SEO best practices, content is well organized and planned
- No errors in spelling or grammar
- “No content “filler (i.e. all content serves a purpose) Content includes useful bullet points, numbered lists, and photographs, as necessary,
- The mobile experience is designed (short paragraphs with white space) Include internal links and external links to reputable websites to related pages
- Material is original and is not plagiarized or duplicated
7. Generate An All Site Problems Checklist
The last step in carrying out a site audit entails generating a detailed checklist of all the concerns that need to be addressed on the site.
Many software, along with simple guidance about how to address the problems, will produce a digital report for you to print off online.
You should also share the checklist with the team’s other members or with the SEO firm you deal with. Or, for a physical copy, you should print the paper out.
It’s easy to keep track of what work needs to be completed by providing a checklist of all technological, SEO, design, and material problems. You will have an agenda on when to target the SEO activities in this direction and will be sure not to miss any crucial information.
When it comes to improving the website, undertaking daily site audits is an essential responsibility.
You can keep on top of the website upkeep by noticing the website problems as they pop up until it becomes too much to handle. This way, one problem at a time, you can fix any concerns and make confident that your website is set up for SEO success.